Indomie is produced by Indofood, the pioneer of instant noodles in Indonesia and is one of the largest instant noodles manufacturers in the world. Indomie comes in many varieties from the classic soup flavours such as Chicken, Vegetable, and Chicken Curry, to our most popular flavour Indomie Mi Goreng. Available in over 80 countries around the world such as Australia, New Zealand, USA, Canada, throughout Asia, Africa, Europe and Middle Eastern countries. With over 20 billion packs sold annually, it’s no wonder that Indomie is flavour, favoured by the world.
Indomie Malaysia was founded in the year 1997, it immediately gained popularity with the Malaysian market because of its premium taste and the noodle quality. Indomie Goreng Special and Indomie Goreng Asli is the top most favourite product in Malaysia. It was every student’s companion during college and university times. This has created Indomie Goreng double phenomenon which is still most sought-after dish in Malaysia.
It does not stop just there, Indomie’s tagline reads “Flavour, favoured by the world” hence Indomie has introduced many exciting flavours for its Malaysian fan with great noodle eating experience. Indomie is now available in all hypermarket and supermarket in Malaysia.
Instant noodles were first introduced and marketed in 1958 in Japan. Due to its practicality and delicious taste, instant noodles were well received and liked by the Japanese. Soon after, its popularity spread throughout the world including Indonesia.
Indomie instant noodles brand was first launched in 1971 with Indomie Chicken flavour. In 1982, Indomie launched Mi Goreng, the first dry noodles variant (consumed without broth), inspired by the traditional Indonesian fried noodles dish. Indomie Mi Goreng quickly became very popular and broke through the instant noodles market. Indomie has since become a household brand name in Indonesia and holds the majority of market share in Indonesia.
Hard work, perseverance, and innovation were the key factors that made Indomie flourished to be the most chosen instant noodles in Indonesia (Kantar Worldpanel, 2018). After more than four decades, Indomie still holds those values dearly and maintain its reputable standing.